About Us

Istventures is a private investment firm interested in companies with fast growth potential.

Istventures takes an active role in its investments. It leads structural changes and places skillful professional teams for each business discipline.

Founder Zafer Parlar has held senior management positions at Mexx International B.V. and Nike Inc. He took leadership roles in LATAM (Latin America) and EMEA (Europe Middle East and Africa) regions. Parlar acts as an advisor for the boards of international companies in various sectors.

Zafer Parlar is the author of “Business over Turkish Coffee” available at Apple books and Amazon kindle. Parlar lectures on international management relations at the universities and international companies. He has also been among the speakers of The Economist’s "Roundtable Meetings" and the World Economic Forum (WEF).

He speaks Dutch, English and Turkish.


Sportive Inc.

Sportive is a sportswear producer, wholesaler and retailer. Following the investment in November 2012, it has grown to be the largest local sportswear company in Turkey. Sportive is the Turkish distributor for all leading international brands in every major sports category. It has a nationwide distribution base and provides team gear for hundreds of teams in various sports categories all around the country. The company is a major player in large size multi-brand sports retailing with its expansive number of stores. Sportive e-commerce offers the widest product and brand range in sportswear and equipment.


Alfred Inc.

Created as a start up by Istventures in 2011, Alfred has quickly become the leading concierge company in Turkey. With a user base of 325,000 active A-B socio-economic members, the company increases its number of transactions by high double digits every year. On the corporate side, high end residences, offices, malls, banks, automotive and logistic companies are served with on-site teams. On the consumer end, credit card holders and clients of mobile operators are being served through call center and web.


myGini Inc.

San Francisco based myGini Inc. is the developer of an integrated payments and shopping application that delivers the ultimate “win-win-win” for financial institutions, cardholders, and retailers. By serving as a bridge between MasterCard/Visa networks and financial institutions, myGini offers cardholders a superior shopping experience, while increasing transactional volume for retailers and financial institutions by utilizing Artificial intelligence. Its real-time push notifications bring banking and credit card rewards together.


Consult Us Turkey

Consult us Turkey is a "one stop" management support services company in Turkey. The company acts as a local advisory desk for international investors and introduces them to the most suitable local service providers in every business discipline. From pre-investment to daily management, it provides consultancy in all stages of investments in the following areas; - Market Research - Local Partner Search & Selection - Management & Marketing Consultancy - Human Resources Advice - Legal Affairs Coordination - Patent and Trade Mark Registration - Fiscal and Tax advice - Government Relations - Turkish Business Culture Training - Relocations Services - Board Representation


Center for Business Culture in Turkey

The Center for Business Culture in Turkey provides information and education on the business culture of Turkey. The company offers tailor made workshops and keynote speeches for foreign and local business people on preventing and reconciling intercultural business conflicts. The workshops are based on the book “Business over Turkish Coffee,” which combines academic work with real life experiences. The book is being sold in book stores as well as by Apple books and Amazon.



Ahi Evran Cad. Polaris İş Merkezi
No:21 Kat:2 D:14 Maslak / Sarıyer
+90 212 251 07 77