About Us

Istventures is a private investment firm interested in companies with fast growth potential.

Istventures takes an active role in its investments. It leads structural changes and places skillful professional teams for each business discipline.

Founder Zafer Parlar;
1990 – Started at Mexx International on new markets development in the Netherlands. 
1995 - Established Mexx Turkey.
1999 - Played the leadership role for the birth of famous ready wear brand “Network”.
2000 - Founded Nike subsidiary in Turkey. The company has grown 70 times in 9 years.
2005 - Became General Manager of Nike South CEMEA.
2010 - Founded Istventures; private investment company.
2012 - Parlar’s book “Business over Turkish Coffee” is published in Turkey and offered for sale by Apple books and Amazon.  

Zafer Parlar has also been among the speakers of The Economist’s “Roundtable Meetings” and the World Economic Forum (WEF).

After graduating from Ankara College in Ankara, Turkey, Zafer Parlar has obtained his MBA degree and his dual Master’s degrees in International Business Relations and Marketing in The Netherlands.

Parlar speaks Turkish, English and Dutch.


Sportive A.Ş.

Sportive is a sportswear producer, wholesaler and retailer, which has become the largest local sportswear company in Turkey. Sportive is the Turkish distributor for all leading international brands in every major sports category. It has a nationwide distribution base and provides team gear for hundreds of teams all around the country every year. The company is the market leader in large size multi-brand sports retailing with its expansive number of stores. Sportive e-commerce offers the widest product and brand range in sportswear and equipment.


Alfred Inc.

Alfred is the leading concierge company in Turkey. With a user base of 270,000 active A-B socio-economic members, the company increases its number of transactions by high double digits every year. On the corporate side, high end residences, offices, malls, banks, automotive and logistic companies are served with on-site local teams. On the consumer end, credit card holders, clients of mobile operators, and many more are being served through call center, mobile – web applications.


Karınca Design Inc.

Karınca design is the producer, wholesaler and retailer of design objects, functional and fun gift items. In addition to popular international brands, Karınca also offers its own collection of products within its retail chain stores. Some product ranges are also wholesaled to specialty retail chains and e-commerce sites. Karınca design offers tailor made gift catalogues for companies. The company has the most selective, high quality gift items e-commerce site in Turkey.


Center for Business Culture in Turkey

The Center for Business Culture in Turkey provides information and education on the business culture of Turkey. The company offers tailor made workshops and keynote speeches for foreign and local business people on preventing and reconciling intercultural business conflicts. The workshops are based on the book “Business over Turkish Coffee,” which combines academic work with real life experiences. The book is being sold in book stores as well as by Apple books and Amazon.



Ahi Evran Cad. Polaris İş Merkezi
No:21 Kat:2 D:14 Maslak / Sarıyer
+90 212 251 07 77

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